For the past 8 exciting years, I have designed interfaces, apps, and augmented reality experiences with tech companies, digital agencies, scale-ups and non-profit organisations.
See how I led design and research to define the problem space and prioritize high-impact features. This work culminated in the global launch of an American Sign Language learning product on Snapchat.
Explore how I led a self-initiated UX audit, drawing on my design leadership to align a partner’s product with our core platform. This effort uncovered key consistency gaps and delivered a seamless user experience along with actionable feedback for future iterations.
Dive into how I shaped the production strategy and led UX design to boost playtime and user-generated posts. By standardizing quiz templates and building scalable tools, I enabled sustainable growth across Snapchat’s creator ecosystem.
Solution: I redesigned a fragmented, expert-only ML pipeline into an intuitive 0→1 experience. By mapping creator journeys and shaping clear, trustworthy interactions with ML engineers, I cut creation time from ✨days to hours✨ and gave creators the confidence to experiment with advanced technology.
Solution: To move fast under strict resource limits, I designed a cross-platform React Native app optimised for clarity and operational efficiency. Unifying UI guidelines, I reduced design and engineering overhead, enabling rapid launch, and a proof-of-concept strong enough to secure future investment in native platforms.
Solution: I shaped the Lens+ preview strategy by pinpointing hesitation points and using behavioural insights and A/B tests to make premium value instantly clear. The new experience improved user understanding, reduced decision friction, and boosted higher subscription conversion.
From sleek interfaces to engaging interactive experiences, my design practice unites form and function with intention. I craft responsible products for diverse users.
I turn deep research into strategic direction. My approach transforms ambiguity into focus, grounding decisions in real user needs and measurable impact.
I lead with energy, empathy and a unifying vision. I align teams, build momentum, and guide cross-functional partners toward thoughtful outcomes.
