Something complex needs to make sense?
Thank you! Your submission has been received.
Oops! Something went wrong while submitting the form.
Meet me in
Amsterdam, NL
Connect on LinkedIn
Yuliia Serbenenko
Email me
yuliia.serbenenko@gmail.com
Download CV
YSerbenenko_CV.pdf
yuliia serbenenko
Work
Featured Case Studies
Mobile Subscription Growth
A premium content people scrolled past. 6 A/B tests to make it visible, wanted and worth paying for, including the one that failed.
Web B2B Onboarding
A fintech sign-up redesign that surfaced 2 failure modes hidden by a single blended onboarding metric, and changed how success was measured.
0→1 Mobile Edtech
Sign language learning in AR — an accessibility-first product shaped by 18+ interviews and shipped to 850M Snapchat users.
0→1 Content Templates
A global quiz format templated so any internal or external team could create and ship it — lifting engagement +169% on Snapchat.
After Office
About
Contact