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Meet me in
Amsterdam, NL
Connect on LinkedIn
Yuliia Serbenenko
Email me
yuliia.serbenenko@gmail.com
Download CV
YSerbenenko_CV.pdf
Work
Case Studies
0→1 Mobile Edtech
Sign language learning in AR — an accessibility-first product shaped by 18+ interviews and shipped to 850M Snapchat users.
UX Audit Framework
A self-initiated audit process for NYX Makeup partner content that 6 other partner teams adopted as their own standard.
0→1 Content Templates
A global quiz format templated so any internal or external team could create and ship it — lifting engagement +169% on Snapchat.
Web B2B Onboarding
A fintech sign-up redesign that surfaced 2 failure modes hidden by a single blended onboarding metric, and changed how success was measured.
After Office
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