yuliia serbenenko
Work
Featured Case Studies
Mobile Subscription Growth
A premium content people scrolled past. 6 A/B tests to make it visible, wanted and worth paying for, including the one that failed.
Web B2B Onboarding
A fintech sign-up redesign that surfaced 2 failure modes hidden by a single blended onboarding metric, and changed how success was measured.
0→1 Mobile Edtech
Sign language learning in AR — an accessibility-first product shaped by 18+ interviews and shipped to 850M Snapchat users.
0→1 Content Templates
A global quiz format templated so any internal or external team could create and ship it — lifting engagement +169% on Snapchat.
After Office
About
Contact
Off the clock, I'm still looking — just through a different lens.
Scroll to see what I see
Art Project
Into yonder
Street Photography
Tijdgeest
Portrait
Women
Analogue Photography
Nature
Digital Photography
Still life
I’m drawn to
texture
, slowness, and things that
almost
go
unnoticed
— both in the photos I take and the digital products I design.
Hover to zoom